Half of UK adults have already stopped posting. Analogue is built for what comes next — a structured, principled way to leave.
No spam. No marketing. First access when we launch.
Source: Ofcom Adults' Media Use and Attitudes Report — April 2026
"People haven't fallen out of love with social media — they've just become a lot more intentional about how they show up on it."
Matt Navarra, social media expert — BBC, April 2026
The retreat is already happening. What doesn't exist yet is a structured, principled way to leave — to archive your past, delete your accounts, and start again with integrity. Not going dark. Going again. That's what Analogue is building.
The retreat from social media is already happening. What doesn't exist yet is a structured, principled way to leave. That's what Analogue is building.
Source: Ofcom Adults' Media Use and Attitudes Report, April 2026
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No spam. No marketing. First access when we launch.